OECD Global Forum
The OECD’s Reinforcing Democracy Initiative is all about providing guidance and good international practices to countries wanting to reinforce democratic values and institutions. I assisted with creating a brand for them that speaks to the importance of democracy and how we need to protect it before it is corrupted. The brand and Initiative were launched together at the 2022 OECD Global Forum and Ministerial on Building Trust and Reinforcing Democracy.
OECD Global Forum
The OECD’s Reinforcing Democracy Initiative is all about providing guidance and good international practices to countries wanting to reinforce democratic values and institutions. I assisted with creating a brand for them that speaks to the importance of democracy and how we need to protect it before it is corrupted. The brand and Initiative were launched together at the 2022 OECD Global Forum and Ministerial on Building Trust and Reinforcing Democracy.
OECD Global Forum
The OECD’s Reinforcing Democracy Initiative is all about providing guidance and good international practices to countries wanting to reinforce democratic values and institutions. I assisted with creating a brand for them that speaks to the importance of democracy and how we need to protect it before it is corrupted. The brand and Initiative were launched together at the 2022 OECD Global Forum and Ministerial on Building Trust and Reinforcing Democracy.
OECD Global Forum
The OECD’s Reinforcing Democracy Initiative is all about providing guidance and good international practices to countries wanting to reinforce democratic values and institutions. I assisted with creating a brand for them that speaks to the importance of democracy and how we need to protect it before it is corrupted. The brand and Initiative were launched together at the 2022 OECD Global Forum and Ministerial on Building Trust and Reinforcing Democracy.
WHAT I DELIVERED
WHAT I DELIVERED
Custom hand rendered marque (English and French)
Several sub brand marques (English and French)
Animated marque for electronic banners (English and French)
Event banners (English and French)
Podium banner (English and French)
Report covers (English and French)
Social media posts (LinkedIn, Twitter, Instagram)
Web banners
Email signature
Art working for print
Custom hand rendered marque (English and French)
Several sub brand marques (English and French)
Animated marque for electronic banners (English and French)
Event banners (English and French)
Podium banner (English and French)
Report covers (English and French)
Social media posts (LinkedIn, Twitter, Instagram)
Web banners
Email signature
Art working for print
WHAT I DELIVERED
Custom hand rendered marque (English and French)
Several sub brand marques (English and French)
Animated marque for electronic banners (English and French)
Event banners (English and French)
Podium banner (English and French)
Report covers (English and French)
Social media posts (LinkedIn, Twitter, Instagram)
Web banners
Email signature
Art working for print
PROJECT OVERVIEW
PROJECT OVERVIEW
Any branding project demands thorough research into the client and their audience, and this was no exception. The Initiative bears a complex offering which focuses on common misapprehensions about democracy and creating policies around these.
The client wanted the brand to simultaneously show democracy's strength and the Initiative's flexibility and agility. The key here was to make sure the images addressed the hopefulness of what democracy could look like in the future, rather than the issues that we are currently facing.
This project involved many layers of communication between various stakeholders which added to the challenge. The end product was displayed at the global Ministerial in front of delegates from all over the world to inspire hope and create a space where ministers were able to discuss the future of democracy.
Any branding project demands thorough research into the client and their audience, and this was no exception. The Initiative bears a complex offering which focuses on common misapprehensions about democracy and creating policies around these.
The client wanted the brand to simultaneously show democracy's strength and the Initiative's flexibility and agility. The key here was to make sure the images addressed the hopefulness of what democracy could look like in the future, rather than the issues that we are currently facing.
This project involved many layers of communication between various stakeholders which added to the challenge. The end product was displayed at the global Ministerial in front of delegates from all over the world to inspire hope and create a space where ministers were able to discuss the future of democracy.
Any branding project demands thorough research into the client and their audience, and this was no exception. The Initiative bears a complex offering which focuses on common misapprehensions about democracy and creating policies around these.
The client wanted the brand to simultaneously show democracy's strength and the Initiative's flexibility and agility. The key here was to make sure the images addressed the hopefulness of what democracy could look like in the future, rather than the issues that we are currently facing.
This project involved many layers of communication between various stakeholders which added to the challenge. The end product was displayed at the global Ministerial in front of delegates from all over the world to inspire hope and create a space where ministers were able to discuss the future of democracy.
PROJECT OVERVIEW
Any branding project demands thorough research into the client and their audience, and this was no exception. The Initiative bears a complex offering which focuses on common misapprehensions about democracy and creating policies around these.
The client wanted the brand to simultaneously show democracy's strength and the Initiative's flexibility and agility. The key here was to make sure the images addressed the hopefulness of what democracy could look like in the future, rather than the issues that we are currently facing.
This project involved many layers of communication between various stakeholders which added to the challenge. The end product was displayed at the global Ministerial in front of delegates from all over the world to inspire hope and create a space where ministers were able to discuss the future of democracy.
THE CONCEPT
THE CONCEPT
Inspiration for the final marque came from experimentation. The brief required me to encapsulate something that is both flexible and at the same time strong and reliable, which had me thinking about water, which is agile in the way it flows but has the power to erode rock, changing entire landscapes over time. And so I began to play with brush strokes that captured this feeling.
Finding inspiration in the natural world has always been a key part of my process and work. With the client working internationally it was especially important for me to draw on nature for this particular project. It is something that can be enjoyed by, and has meaning to everyone, making it something that is able to connect us globally.
Inspiration for the final marque came from experimentation. The brief required me to encapsulate something that is both flexible and at the same time strong and reliable, which had me thinking about water, which is agile in the way it flows but has the power to erode rock, changing entire landscapes over time. And so I began to play with brush strokes that captured this feeling.
Finding inspiration in the natural world has always been a key part of my process and work. With the client working internationally it was especially important for me to draw on nature for this particular project. It is something that can be enjoyed by, and has meaning to everyone, making it something that is able to connect us globally.
THE CONCEPT
Inspiration for the final marque came from experimentation. The brief required me to encapsulate something that is both flexible and at the same time strong and reliable, which had me thinking about water, which is agile in the way it flows but has the power to erode rock, changing entire landscapes over time. And so I began to play with brush strokes that captured this feeling.
Finding inspiration in the natural world has always been a key part of my process and work. With the client working internationally it was especially important for me to draw on nature for this particular project. It is something that can be enjoyed by, and has meaning to everyone, making it something that is able to connect us globally.
THE DESIGN
THE DESIGN
I wanted the brush strokes to look as if they were moving forward, toward something. To achieve this effect, I housed the brush strokes in a chevron, which implies a direction of motion. It also creates a blank space in the lower left quadrant, representing a place where people can convene and openly discuss issues.
Hope is conceptual and intangible, and therefore hard to represent in an immediately recognisable form. Instead, I embraced its abstract nature, using shape and colour to inspire the feelings of hope in the viewer. Starting with hand rendered illustrated elements grounded the work in reality, while digitising them later made them adaptable for large scale print.
I wanted the brush strokes to look as if they were moving forward, toward something. To achieve this effect, I housed the brush strokes in a chevron, which implies a direction of motion. It also creates a blank space in the lower left quadrant, representing a place where people can convene and openly discuss issues.
Hope is conceptual and intangible, and therefore hard to represent in an immediately recognisable form. Instead, I embraced its abstract nature, using shape and colour to inspire the feelings of hope in the viewer. Starting with hand rendered illustrated elements grounded the work in reality, while digitising them later made them adaptable for large scale print.
THE DESIGN
I wanted the brush strokes to look as if they were moving forward, toward something. To achieve this effect, I housed the brush strokes in a chevron, which implies a direction of motion. It also creates a blank space in the lower left quadrant, representing a place where people can convene and openly discuss issues.
Hope is conceptual and intangible, and therefore hard to represent in an immediately recognisable form. Instead, I embraced its abstract nature, using shape and colour to inspire the feelings of hope in the viewer. Starting with hand rendered illustrated elements grounded the work in reality, while digitising them later made them adaptable for large scale print.
THE EXECUTION
THE EXECUTION
Establishing a concept that speaks to the client's values and their audiences' needs enables me as a designer to make informed choices about layout, colour schemes, typography, and other elements, leading to more effective outcomes.
In this case, the concept allowed me to tap in to something that isn't tangible and create a set of easily-adjustable abstract forms to represent it. These can be used across OECD's materials for this ministerial and on into the future, visually communicating the evolution and forward motion of the ministry, as they themselves grow and move in to new fields of research.
Establishing a concept that speaks to the client's values and their audiences' needs enables me as a designer to make informed choices about layout, colour schemes, typography, and other elements, leading to more effective outcomes.
In this case, the concept allowed me to tap in to something that isn't tangible and create a set of easily-adjustable abstract forms to represent it. These can be used across OECD's materials for this ministerial and on into the future, visually communicating the evolution and forward motion of the ministry, as they themselves grow and move in to new fields of research.
THE EXECUTION
Establishing a concept that speaks to the client's values and their audiences' needs enables me as a designer to make informed choices about layout, colour schemes, typography, and other elements, leading to more effective outcomes.
In this case, the concept allowed me to tap in to something that isn't tangible and create a set of easily-adjustable abstract forms to represent it. These can be used across OECD's materials for this ministerial and on into the future, visually communicating the evolution and forward motion of the ministry, as they themselves grow and move in to new fields of research.
©2024 TOBY WOOD
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©2024 TOBY WOOD
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